The retail interior for the latest Browns Fashion store located in East London was developed by Brinkworth as an experiential space, designed to create an intriguing and playful environment that will establish a bold new blueprint for the future of Browns retail.

Set over two floors, Brinkworth has compartmentalised the architecture in order to provide the flexible and diverse environments required. The design was then treated as a series of installations, by placing sculptural forms within the open nature of the building with a delightful, elegant collection of materials, finishes and colour that adorn the overall concept.

Client: Hush PMC for Browns Fashion and Farfetch
Design: Brinkworth
Location: Browns East, 21 Club Row, London E2 7EY